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Graffiti Shield, Inc.

GRAFFITI CONTROL

Graffiti Shield® is a leading manufacturer of graffiti prevention films in California. With a line of products including Glass Shield™, Metal Shield™, and Custom Shield™, they service a wide range of customers including the Los Angeles Metro system (MTA), University of Southern California, and the North Country Transit District out of San Diego Country (NCTD).



90%
Faster than all websites avg.


928MS
Avg. Load Time


AZ
Testing Location

Hosted by FLUXXGRID, Results provided by   Pingdom Logo


Graffiti Shield - Sketches

LOGO DEVELOPMENT

LOGO IDEATION

Unlike typical branding projects that start from scratch, Graffiti Shield® came to the table with initial logo concepts that they wanted to turn into a refined solution. Taking cues from the original concept in the graffiti style typography, bright colors, and modern logotype we created a brand identity system for the company itself as well as the various products they carry.


Graffiti Shield - Logo Revision

PRODUCT LOGOS

With the style defined, Graffiti Shield® then requested three additional logos for the individual products they carried. In order to keep each product and its section of the website separate we created a color coding system that would differentiate one product from the others available.


Graffiti Shield - Logos

PRINT MATERIALS

PRINT APPLICATIONS

Keeping the color coding system the main focus, the overall aesthetic of the Graffiti Shield® brand was designed to symbolize the nature of what they do – keeping surfaces safe from paint, scratches, and drawings. This was done by the creation of a clean, minimalist environment for the logos to exist in.


Graffiti Shield - Business Cards
Graffiti Shield - Brochure
Graffiti Shield - Brochure Exterior

WEB DESIGN & DEVELOPMENT

MINIMALIST DESIGN

Applying the newly designed Graffiti Shield® brand to the website design meant ample amounts of white space, a focus on the four color system,  and no filler content. Keeping the overall look and feel clean and straight forward allows visitors to focus on the content rather than the design itself.


Graffiti Shield - Website
Graffiti Shield - Color Based Category System
Graffiti Shield - Responsive Full-Width Maps
Graffiti Shield - Mobile
Graffiti Shield

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